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Get 50% Off5 Reasons This $24 Sweater Gets Strangers Talking (Without You Saying a Word)
It doesn't say "be kind". It doesn't tell anyone what to do. Three words and a heart, and people keep stopping her to say thank you.
She filmed it at sunrise.
She works at a women's refuge. She wears the sweater to work.
"So many of them comment on it and it brings a smile to the faces, which makes me feel good as well."
Nobody in that building was asked to be kinder that morning. Nobody was told anything. They read three words on a sweatshirt, and something in the room got a little lighter.
She didn't hand out leaflets. She didn't make a speech. She'd just got dressed.
That isn't a story we wrote. It's a customer video, and it's the reason this page exists.
Quote transcribed from a real customer video shared with Hoodies For Heroes.
Everyone you pass today is carrying something. You'll never know who.
(and it's never the person you'd guess)
The woman ahead of you at the checkout. The man holding the door. The teenager at the bus stop with the headphones in. Somebody in that line had a bad week, and nobody wears it on their face.
Our customers say it the same way, over and over: you never know what someone is going through. It's not a slogan to them. It's the reason they bought this.
So a kind word can't be aimed. You can't pick the right person, because you can't see who it is. It has to be left lying around, where anyone can pick it up.
"I have 3 sweatshirts and a sweater and I practically live in them. I get so many compliments on them and it always makes me smile when someone tells me it brightens their day as much as it brightens mine."
Letia H.Verified buyer, Kindness Is Free Sweater
"Be kind" is an instruction. Nobody likes being told.
(which is why most of it bounces off)
Posters. Hashtags. The sign in the school corridor. Look at what almost all of them do: they tell you how to behave. Be kind. Choose kindness. Spread love.
And the moment something tells you what to do, a small part of you folds its arms.
One of our customers put it better than we ever have. When we asked what she wanted on a sweater, she wrote: "I like slogans which don't tell people how to behave eg kindness is free rather than be kind."
A statement asks nothing of anyone. It just sits there being true. Nobody's defences go up, because nobody was told anything.
The Statement and the Sprinkle
(one sweater, two readers)
Here's what's actually different about this one, and it's in how it's printed.
The front is a fact.
Kindness is free ♥Big, bright, and read by whoever is facing you: the cashier, the person across the waiting room, the parent at pickup. It doesn't ask them for anything. It states something they already agree with, at a moment their guard happened to be down.
The sleeve is a nudge.
Sprinkle it everywhere ♥Small, on your forearm, facing you. You see it when you reach for your coffee, your keys, the door handle. That one is an instruction, and it's only for you.
The world gets the statement. You get the reminder. Nobody's singled out. Nobody has to react. They just read something true, and you just get on with your day, slightly more likely to hold the door.
Get 50% Off"VERY powerful and important message, delivered in a non-judgmental way :)"
Chanda M.Verified buyer, Kindness Is Free Sweater
You don't have to be the loud one
(the sweater does the talking, if there's any talking at all)
This is the part that stops most people, so let's say it plainly. You are not the person who strikes up conversations with strangers. You're not going to preach. You'd quite like to do something without having to say anything.
That is exactly who this was made for. You get dressed. You do the shop, the school run, the ward, the staff room. The sweater is read by everyone you pass, and most of them just smile and move on. Now and then someone says thank you. Now and then someone asks where you got it.
What you're signing up for:
- Leaving something kind where people can find it
- Conversations that start on their own, if they start at all
- A reminder on your own sleeve for the days you need it too
What you're not signing up for:
- Having to say anything to anyone
- Being the person everyone brings their problems to
- Performing it online
It's already happening at work, at school and in the checkout line
(their words, not ours)
We don't have to describe what happens when you wear it, because the people who own one keep telling us. Every line below is a verified review of this exact sweater.
"Every time I wear it I get a comment."
Tania M."Everyone at work loves it too 🩷"
Kellie"All the children in school love it!"
Louise R."The comments I get while wearing it are really neat e.g where did you get your top from?"
Bronwynne W."This message always elicits a positive and helpful response from those around you! 😊"
Mary C."It's soft, comfortable, and a good conversation starter."
Kerry H.
"Love my sweatshirt, have received so many compliments and thank yous 🩷"
Katie S.Verified buyer, Kindness Is Free Sweater
Who ends up wearing it
Most people buy the first one for themselves. The second one is usually for a sister.
For you
The friend who notices. The one who checks on people. You're allowed one thing that's yours, and the sleeve was written for you anyway.
"I bought one for myself, my mom and my sister and we all LOVE them. So soft and comfortable."
Charlene S., verified buyer
For her, just because
You don't need a birthday. The best reason our customers give for gifting this is no reason at all: they just wanted to make someone smile.
"Very pretty, very comfortable and well made. I ordered another one for my Granddaughter!"
Frances S., verified buyer
For work
Nurses, teachers, support workers, the people who look after everyone else. Wear it on shift and the message does the part you can't always do out loud.
"It feels very special to be able to promote kindness in the community… I enjoy wearing it out and about."
Dianne C., verified buyer
Straight answers
- Is it actually soft?
Yes. It's a classic crew-neck sweatshirt, cosy without being heavy, and it washes well. The word customers use most is simply "soft".
"I love this sweatshirt. Love what it represents and especially love the fabric. So so so soft!" — Rita P., verified buyer
- How does it fit?
A regular sweatshirt cut, S to 3XL. If you like it baggy, go one size up. Several customers did and were glad.
"Ordered a size up for a more baggy look (XL/black; 5'3" 165). Perfect cozy and very warm!" — Jill H., verified buyer
- When will it arrive?
Each one is made to order, so allow 3 to 5 days to print, then 6 to 8 working days for delivery in the US and UK (8 to 12 working days elsewhere).
- Is this a real company?
Yes. Hoodies For Heroes sweaters have been worn by over 100,000 people, there's a real support team that answers emails, and this sweater comes with a 30-day money-back guarantee. The 468 reviews on this page are collected by Judge.me, an independent review platform.
"I received excellent service with emails being answered quickly and I would definitely order again." — Mary H., verified buyer
Kindness Is Free Sweater
The front is for them. The sleeve is for you.
White · Black · Warm Sand · Bubblegum · Sky Blue · Yellow | Sizes S to 3XL
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- 30-day money-back guarantee
- Rated 4.8/5 by 468 verified buyers of this sweater
- Made to order: 3–5 days to print, then 6–8 working days delivery in the US and UK (8–12 rest of world)
- When the sale ends the price goes back to $47.96
So, what now?
Close this. Keep being kind the way you already are: quietly, where nobody sees it.
Put it where people can read it. Get dressed tomorrow with three words on your chest and a reminder on your sleeve, and let the day do the rest.
Kerri W. wrote it in her review, and she meant the sleeve: "I'm sprinkling it every where."
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