💜 50% Off Today — every order helps support mental health 💜
Get 50% OffWe read all 161 reviews of one hoodie. The word that kept coming up was "hug".
The word we expected was soft, and it's there, dozens of times. The word we didn't expect was hug. The other thing we didn't expect: how often the stories weren't about the person wearing it at all.
Reviews are usually boring. Fits well, arrived on time, four stars. So when we sat down to read every review of one hoodie, we expected an afternoon of "so cosy" and "lovely colour".
We got those. We also got a woman whose hoodie was stolen off the back of a cafe chair and who hoped the thief was enjoying the message. A counsellor who asked where she could get one. A sister who cried. Three strangers in one supermarket trip. And, over and over, in different words, the same sentence: it feels like a hug.
Here is what they said, in their own words. We've grouped it the way it kept grouping itself.
Chapter I
The part that's for you
Most of the people writing these bought it for themselves. Not for an occasion. Some of them mention the kind of day it was when they ordered it, and some don't, but the first thing they describe is what happened when they put it on.
"It feels like a warm hug the moment you put it on, it's so cute and comfy."
Nina M. · verified buyer"Color is soft and the inside is softer, feels like I'm getting a hug from a dear friend."
Dorathy D."Slipping one of them on feels like getting a hug, especially on unkind days 🤗"
Karina C."When mine arrived it cheered me up straight away an excellent quality"
Wendy H."The hoodie is super soft and warm, like a big hug. The lavender color is beautiful 😍"
Lori B.
We didn't design it to feel like a hug. We designed it to be soft enough to live in. But the word turns up so often we've stopped arguing with it. Whatever it is about a heavy, brushed-inside hoodie on a grey morning, the people who own one have a name for it.
Chapter II
The part that isn't for you
Turn it round and there's a rising sun over water, a moon, a scatter of stars, and eleven words.
And neither will this feeling.
Even the sky has cloudy days.Printed on the back, at reading height
Here's the thing about the back of a hoodie. You will never see it while you're wearing it. It faces the person behind you in the queue, on the escalator, at the school gate, in the car park. It is, quite literally, not written for you. It's written for whoever happens to be walking behind you at the moment they needed to read it.
Which is why the stories in the reviews start small and get bigger. First it's comments.
"Loved the slogan and had lots of comments. Soft and warm and very comfortable"
Nicola T."Love the statement printed on the hoodie, it certainly started conversations when we were out"
Gwen B.Then it's being stopped.
"I got stopped 3 times to ask about it, which is what I love, it's all about educate and celebrate those who need it."
Michelle A. · verified buyerThen it's the stranger who turns out to be a professional.
"One person thought the front was cute, THEN she saw what it said on the back and absolutely loved it. She's a counselor and wanted to know where she could get one so I gave her the website."
Debbie L. · verified buyer, who owns "5 or 6 of these"And then, our favourite, the one that got taken.
"My cream hoodie was so well liked, that when I took it off & put it on my chair in a cafe, someone took it for themselves! So I hope they are sharing the message & the love too. 🙂 … They start conversations. You never know who needed that message today"
Christine S. · verified buyerNobody in those stories was asked to be kinder. Nobody was told anything. They read a sentence on the back of a stranger and did what they liked with it. That's the whole mechanism, and it works precisely because it isn't aimed at anyone.
If you're curious
This is the hoodie the reviews are about. Five colours, S to 3XL, $23.96 while the sale is on, and every order helps support mental health.
See the Cloudy Days HoodieChapter III
The one people buy for someone else
A good number of the reviews aren't about the reviewer's hoodie. They're about the second one. A sister. A granddaughter. Two daughters. Three adult children. The person who held them together for a decade and never asked for anything.
"I brought two hoodies, one for me and one for my sister who's having a hard time. As soon as she got it a smile broke out and a hug was given. She wears it constantly. New favourite jumper."
Mercedes B. · verified buyer"Bought this for my grandaughter, she loves it, message is lovely. Would buy another 😊"
Christine G."Great message to show support to any reader, gave as a gift to someone who has shown me undeniable support over the past 10yrs so was a very fitting gift"
Sonya B."Got one for myself & my two daughters. Hands down great purchase supporting an excellent cause & spreading smiles everywhere we go."
Deena C."All 3 children were delighted with the quality of the sweatshirts and embraced the messages"
Brenda P.
What they have in common is that none of them waited for a birthday. The best reason our customers give for sending this one is that somebody crossed their mind. It says the thing a card can't, and it keeps saying it on the mornings you're not there.
Chapter IV
What it's actually for
Every order helps support mental health programs. We don't put numbers on that in ads, on purpose, but it's real and it's ongoing, and a lot of the reviews mention it as the reason they felt fine buying a second one.
"I love the hoodie. The messages is amazing and says so much in just a few words. I love the support that the purchases go towards."
Rebecca B."It warms my heart knowing this is all for a good cause seeing as mental health is something very close to my heart - it means so much more ❤️"
Sophie S.And one line that we think is the cleanest description of the whole idea, from Jeanie C.: "I love to wear my hoodie to show people that it's ok to have a cloudy day."
The honest bit (also from the reviews)
161 reviews, averaging 4.9 out of 5. We read the four-star ones most carefully. Here's what you'd want to know before you order.
- Weight
- A mid-weight fleece with a brushed inside. Warm, not a winter coat. "Not too thick so it will keep you warm but can be worn in most weather without getting too hot and sweaty." — Samantha K. One reviewer found it lighter than expected; one found it heavyweight. Both are right, depending on what you're used to.
- Fit
- True to size for most people, with a relaxed cut. If you're between sizes, or you want it baggy, go up one. "The sweatshirt is heavyweight & true to size. I bought the 3X size. It feels so cozy & warm." — Leanna J. One reviewer found the 3XL a little small; one found the S a little large.
- Washing
- Most say it washes well. Two mention some bobbling on the fabric after a few washes, with the print unaffected. Wash it cool and inside out and it lasts longer.
- Where the words are
- The message is on the back only. The front has the small sun-and-moon mark with the brand name on the chest. One reviewer wished the words were on the front. We understand, but the back is the whole idea.
- Delivery
- Each one is made to order, so allow 3 to 5 days to make, then 6 to 8 working days for delivery in the US and UK (8 to 12 working days elsewhere). Some reviewers got theirs sooner. Don't count on it.
Cloudy Days Hoodie
Soft on the inside. Eleven words on the back for whoever's behind you.
Warm Sand · Lilac · Moss Mint · Sky Blue · Black | Sizes S to 3XL
Get 50% Off💜 Every order helps support mental health
- 30-day money-back guarantee
- Rated 4.9/5 by 161 verified buyers of this hoodie
- Made to order: 3–5 days to make, then 6–8 working days delivery in the US and UK (8–12 rest of world)
- When the sale ends the price goes back to $47.96
P.S. Emma R. wrote something in her review that we keep coming back to. She loved the artwork, she loved the lilac, and then: "I think it's a great inspiration for those walking behind."
That's the honest pitch. You get the hug. They get the words. Nobody has to say anything.
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